Promoting Your Blog in the Age of Social Media

An NMX Panel Hosted by Blogger Dave Taylor and Featuring Bloggers Doyle Albee, Jeannine Crooks, Joshua Dorkin, and Brett Greene

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Successful blogging isn’t just about writing great content, it’s about the myriad of ways you need to drive traffic to your content. More and more, blogging ties strongly to social media, whether it’s Twitter, Facebook, Google+, LinkedIn or a something new that just launched last week. What are best practices? How do you manage time? What differentiates each audience? This panel discussion highlights best practices and case studies that will illustrate how you can tap into the massive audiences on the social networking platforms, helping you to gain more quality readers to your own blog starting immediately.

Key Points

  • Differences between the major social networks and how to appeal to each audience
  • Best practices with building audiences on social sites
  • How to incorporate standard social media buttons and links on your own site to increase buzz

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Show Notes:

Social media isn’t free.

  • You don’t have to be on every social network.
  • If you aren’t focused, you’re wasting your time.
  • You have to have a strategy, not just tactics.
  • What do you like to do? What do you know?

Just because something can be automated, doesn’t mean it should be.

  • Establish a personality, instead of being purely promotional.
  • You wouldn’t be overly promotional at a party, so don’t do it on Twitter.

One size does not fit all.

  • Choose the best form for your content, rather than posting the same thing everywhere.

Be aware when you move to social media exclusively (rather than a blog), you don’t have full ownership of your content.

  • Distribute to Facebook, Twitter, etc. but don’t lose control over your content.
  • The blog has to be the center of your universe.
  • Think about social media as creating a relationship for your blog community.

What works best in promoting your blog and getting followers?

  • You have to figure out your objective first.
  • Look for places to get targeted, valuable traffic rather than just numbers.
  • When promoting a blog post, do it on the social network that makes the most sense, rather than wasting time promoting everywhere.
  • Get out there with your personality, rather than just having the facts and figures – people connect to people, not companies.
  • Answer questions with good, valuable information so you become a thought leader.
  • Entertain people.

How do you overcome social media engagement fatigue?

  • Focus your efforts.
  • Where if your audience? Find them.
  • Get rid of the share buttons on your blog that people are ignoring.

How can you split attention between multiple audiences?

  • Do both news commentary and education, but don’t do too much of either.
  • Organize your categories well.
  • Don’t get too hung up on one post. Not every post has to be right for every person.
  • B2B and B2C is the same thing – people buy from people.
  • Look at what people are searching for on your site.

You never know what’s going to work.

  • Not everything you do is going to be a major success.
  • Don’t take it personally when you write something great and there are crickets.
  • Be consistent in putting stuff out there – some of it will stick.

Final Best Blogging Practices

  • Recognize your blog as an island in a big ocean. Write guest posts and make relationships with other bloggers so people start linking to you.
  • Good writing is like a skirt. It should be long enough to cover the subject and short enough to be interesting.
  • Have fun with it. Keep the posts interesting and creative, even if the topic is purely educational.
  • Stay focused and post frequently enough that your readers don’t forget about you.
  • Good content is key – and that includes good formatting.

About This Panel:

Doyle Albee is the president and COO of Metzger Associates; he lives in Boulder, Colorado. You can find him on the web at Doyle Albee Dot Com and on Twitter as @doylealbee.

Jeannine Crooks is a travel writer and affiliate marketer living in Parker, Colorado. You can find her on the web at buy.at and on Twitter as @Jeannine_Crooks.

Joshua Dorkin is the founder and CEO of BiggerPockets.com; he lives in Denver, Colorado. You can find him on the web at TimeForBlogging and on Twitter as @jrdorkin.

Brett Greene is a web marketing strategist and speaker from Boulder, Colorado. You can find him on the web at Hip Chameleon and on Twitter as @BrettGreene.

Dave Taylor is a tech whiz, author and speaker living in Boulder, Colorado. You can find him on the web at Ask Dave Taylor! and on Twitter as @davetaylor.

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