How to Create Bite Sized Content That Gets Devoured and Shared

An NMX Session Presented by Social Media Strategist Amy Porterfield

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In this session, Amy Porterfield talks about why more people aren’t reading your blog. She goes over five rules to follow if you want to create content that gets devoured and shared.

Amy is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. With 12+ years marketing experience, Amy has worked with mega brands like Harley-Davidson Motorcycles, along with Peak Performance Coach Tony Robbins where she oversaw his content marketing team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads and turn fans and followers into loyal customers.

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Show Notes:

5 Elements That Make Social Media Addictive

  1. Instant Rapport
  2. Relevance
  3. Instant Gratification
  4. Share-ability
  5. The Promise of More (CTAs)

Rule #1: Instant Rapport

  • Treat each post like a first impression.
  • Make sure your blog reflects your brand impeccably – take care of website shame right now.
  • Make it about them, not about you.
  • Become a storyteller. Tell your story as a way to let your readers connect to theirs.

Mentioned: White Hot Truth

Rule #2: Relevance

  • Make it mean something. Be clear on what your audience wants and needs.
  • You can’t be everything to everyone. Don’t worry about everyone.
  • Give them tangible tools and examples.
  • Give it meat – stats, research, interviews, etc.
  • Get inspired by getting outside of your niche and finding real-life examples.
  • eCube it : Entertain, Educate, and Empower

Mentioned: Copyblogger

Rule #3: Instant Gratification

  • Don’t try too hard. Stick to one topic instead of going off on tangents. Make tangents into a blog series.
  • Chunk your content, using white space, headings, bullet points, etc.

Mentioned: Chris Brogan and Seth Godin

Rule #4: Share-ability

  • Make it really easy to share.
  • Build a tribe of raving fans who will promote your posts.
  • Put down the vacuum
  • Answer these four questions:
    • What does my core audience want?
    • What do they need?
    • Is my content enticing?
    • Am I creating content sharing opportunities on my blog?

Mentioned: Rise to the Top and Techcrunch

Rule #5: Promise More

  • Tease the reader within blog posts (click this, watch this, read this…)
  • Give them the “why” – why should they listen to your call to action?
  • Get really specific with your CTA.

Mentioned: Hubspot

The Catch: You must magnify these five rules on your blog. People expect more from blogs than they do from your social media updates.

Do the minimum you need to do to get a result (advice from Tim Ferris). That way you won’t get overwhelmed. Little shifts can make huge differences.

About Amy Porterfield:

Don’t miss Amy’s upcoming session live at BusinessNext 2013.

Amy is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. With 12+ years marketing experience, Amy has worked with mega brands like Harley-Davidson Motorcycles, along with Peak Performance Coach Tony Robbins where she oversaw his content marketing team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers.

Connect with Amy: TwitterFacebookG+LinkedInPinterest

Read More about Creating Blog Content:

Videos from Amy:

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